Peter Lorange & Johan Roos - Strategic alliances

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Varenummer: FOD351B24364

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Peter Lorange & Johan Roos
Innbundet
Boken er lest, men helt fin
Smussomslag er synlig brukt
Språk: Engelsk
Vekt: 0,588
Sider: 295
Trykket i: 1992
Illustrert: Nei
Vår registrering
Oppdatert: 14.2.24
Internkode: EES99

Strategic alliances are becoming increasingly important as a long--term response to the move towards globalization of businesses, and to their need to learn and adapt quickly, gain access to new markets, and diffuse new technologies. In this comprehensive informative and practical text the authors delvop: * An analysis of over 30 alliances in the US, Japan and Europe. * A blueprint for successfully forming and implementing an alliance. * Practical case histories of nine successful and unsuccessful alliances which highlight benefits and drawbacks. Highly successful in hardback, this book is now available in paperback for undergraduate and MBA students of corporate strategy and international business.

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