Chris Anderson - The Long Tail

199,00 Kroner

Varenummer: ØOL83B36164

Lagerstatus: På lager

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Språk: Engelsk
Vekt: 0,465
Sider: 238
Trykket i: 2006
Illustrert: Nei
Vår registrering
Oppdatert: 16.01.25
Internkode: EES99

The New York Times bestseller that introduced the business world to a future that s already here -- now in paperback with a new chapter about Long Tail Marketing and a new epilogue.

Winner of the Gerald Loeb Award for Best Business Book of the Year.

In the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn t in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses -- the endlessly long tail of that same curve.

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