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Bruce Berman - From Assets To Profits

Bruce Berman - From Assets To Profits

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Varenummer: ØOL88B42049
Lagerstatus: På lager
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Språk: Engelsk
Vekt: 0,570
Sider: 296
Trykket i: 2009
Illustrert: Nei
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Oppdatert: 04.06.2025
Internkode: EES99

Edited by IP communications expert Bruce Berman, and with contributions from the top names in IP management, investment and consulting, From Assets to Competing for IP Value and Return provides a real-world look at patents, copyrights, and trademarks, how intellectual property assets work and the subtle and not-so-subtle ways in which they are used for competitive advantage. Authoritative and insightful, From Assets to Profits reveals the most relevant ways to generate return on innovation, with advice and essential guidance from battle tested IP pros.

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