Jacques Horovitz - Seven Secrets of Service Strategy (Innbundet)

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Varenummer: ØOL157B49541

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Boken er lest, men helt fin.
Språk: Engelsk
Vekt: 0,430
Sider: 140
Trykket i: 2000
Illustrert: Nei
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Oppdatert: 07.01.2026
Internkode: EES99

Deliver a Sustainable Service Advantage Seven Secrets of Service Strategy shows how to compete through service differentiation by concentrating on the creation of a valuable "service culture" and customer loyalty programmes that improve customer satisfaction. This book provides a systematic approach to service strategy, distilled from over ten years work achieved with over 100 companies. The reader is coached through the difficult implementation stage, which is where many strategies tend to fail, and shown how to identify the conditions under which particular procedures would work best. "Jacques - whom I have worked with during the last twenty years - has always amazed me by his rare ability to make things simple. It allows practising executives to focus on a few ideas and make them happen."- Michel Perchet, Senior Vice President, Human Resources and Guest Quality, Disneyland Paris "Servicing the customer is an endless challenge that Jacques Horovitz has analysed with a sharp and smart sensibility. Companies get high value if they succeed to get those secrets opened through their organisation."-Gerard Caillet, Marketing Director, OTIS France

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